The free market economic systems of the world have always been subject to cycles of boom and bust. Today we live in a global village. The money markets of the world are all connected by super computers that enable financial transactions to take place at the speed of light.
Free market economies are based on the purchase and sale of products and services. This is all based on supply and demand. When the great majority of the people in any society are employed, they have money to spend. This creates a demand for products and services.
When people have money to spend businesses, large and small, are able to prosper and grow.
On the other hand, when there are not enough jobs and people don’t have money to spend, many businesses will suffer and many may be forced to close their doors.
Over the past generation or so, Americans have watched as large corporations and manufactures have moved their operations to countries where they can get cheap labor, while the job market in the U.S. continues to decline.
What does this have to do with mail order? The mail order entrepreneur has a distinct advantage over other businesses. The small business person may start some type of retail operation such as a dry cleaning establishment, car wash, video store, pizza shop or some other type of small restaurant. But he may find it difficult to keep the doors of the business open when there is an economic down-turn. However, mail order allows the savvy entrepreneur to be flexible. The retail establishment is confined to one location. However, the mail order dealer can offer products and services around the globe.
It’s very difficult, if not impossible, for the person who operates a small retail business to make changes when their business gets very slow. However, the mail order dealer who understands that economic conditions are constant (more…)
