The direct mail marketing postcard is an inexpensive yet powerful marketing tool. It’s success is with the use of repetition and avoiding these common mistakes.
There are common mistakes made creating and sending marketing campaign postcards, that will be the difference between success and failure of your campaign, that are easily avoided.
Not Targeting the Best Prospects
Business to consumer marketing with postcards is only effective if you segment out your target audience. Once you have a list of consumers who have similar needs you can send them information on the postcard that is relevant and personalized. This creates the scenario that the recipient thinks you are talking directly to them
This list of prospects is one of the most - if not the most - important factors of a successful postcard marketing campaign. Analyze your current customers and generate a list of prospects that have similar traits and interests. If you do not have your own list you can generate one on many Internet sites or rent one from a list broker. For a fee, you can rent subscriber lists of specialized publications and newsletters read by prospects in your targeted market.
Lack of Repetition
Create a postcard marketing campaign, not just a one-time mailing. Consistent and repetitive mailings are more effective than a one-time, I hope this works mailing. When someone sees your company name over and over again, it builds credibility and familiarity. Although it may take a number of contacts with a customer before it leads to a sale, the eventual increase in revenue usually far offsets the small cost of postcard printing.
A Personalized Postcard Gets Read
Your postcards look professional, but at the same time, must carry a message that produces an emotional reaction from readers. Include a personal message o (more…)
