Direct Marketing News

Because it is frequently difficult for a small business to get established, many products have been developed to entice new customers to call or visit. These products include brochures, flyers and fancy business cards that appeal to the eye and are frequently sent in the mail. One of the most strategic direct mail techniques that will help your company be noticed is the Wallet Mailer.

Often direct mail consists of the same old flyers stuffed in an envelope with numerous other advertisements from numerous other unrelated companies. You want your business to have some pizzazz, to stand out from the crowd. The Wallet Mailer is the answer to your problem. The Wallet Mailer is different from the other ads that your potential customers are pulling out of their mailbox. It resembles a conventional wallet, so your customers anticipate what treasures it might hold.

The Wallet Mailer appears as a regular wallet would, with paper replicas of credit cards and money. The credit cards can be made to look like your company’s business cards. In the billfold you will find the ‘money’ which looks like regular currency but has your company logo and slogan on it. On one side of the Wallet Mailer, they can print your offer headline to let potential customers know who sent it to them. A coupon or other information, located on the back of the Wallet Mailer, can be used to send customers your way.

A direct mail campaign will have poor results if it reaches the wrong audience. Sending ads for gutter cleaning, for example, to an apartment building will be a complete waste of money. Also, a direct mail campaign will not work unless the potential customer actually stops and reads the advertisement. The Wallet Mailer is very effective at catching people’s attention, and the MegaBigBucks are excellent at keeping people’s attention fixated on your message.

When current customers come into your business, have a Wallet Mailer ready to give them. Including MegaBigBucks with coupons on the back, within the mailers, is a great way to get repeat visits from your current customer base. Since the mailers are so unique, your customers may mention or show them to friends and associates. What better way than word-of-mouth to get new customers into your business.

One of the best ways to attract new costumers and keep your established one coming back is the use of Wallet Mailers. Granted, nothing one does in business is fool proof, but this type of handy advertising is sure to impress prospect costumers. You can customize the mailers with your information, logo and whatever marketing catch phrase you might want to use.

To get a sample of the wallet mailer direct marketing envelope visit wallet-mailer.com.

Daiv Russell is a marketing strategist with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.