Want to know the easiest way to multiply your business profits?
Here’s a hint.
Hanging onto your existing customer is far easier, and much cheaper than looking for new ones.
But how many customers will you lose today?
It’s a well documented fact that the vast majority of customers (around 68% from memory) change suppliers through perceived indifference.
Either they think you don’t care enough about them or your competitors, who seem to care more, are “talking to them more than you are”.
You see, most business owners seem to think the answer lies in hunting down new customers. Fishing for NEW business.
The problem with fishing for new business is that it’s an expensive process.
We’ve all heard the figures -
“It’s 5 times easier and cheaper to sell to an existing customer, than to a new one.”
And yet, you get busy, don’t you? And as a result, you don’t get around to nurturing your existing customers. Even though you know the returns are there.
As a result, they leave and go to your competition. Simply because you didn’t make an effort to stay in touch and be ‘front of mind.’
Well, if you listen to what I’m about to show you, that’s all about to become a thing of the past for your business.
Why?
Because you’ll be one of the rare few who instantly gets the edge of their competition…
… by keeping in touch and nurturing your existing customers automatically.
… And turning them into your most prized assets - raving fans.
How?
Through a ‘quick n’easy’ newsletter system.
What? A newsletter.
You’ve got to be kidding.
That’s way too involved for a business like mine. Besides, I just don’t have the expertise or budget to consider that.
W (more…)
