Direct Marketing News

Want to know the easiest way to multiply your business profits?

Here’s a hint.

Hanging onto your existing customer is far easier, and much cheaper than looking for new ones.

But how many customers will you lose today?

It’s a well documented fact that the vast majority of customers (around 68% from memory) change suppliers through perceived indifference.

Either they think you don’t care enough about them or your competitors, who seem to care more, are “talking to them more than you are”.

You see, most business owners seem to think the answer lies in hunting down new customers. Fishing for NEW business.

The problem with fishing for new business is that it’s an expensive process.

We’ve all heard the figures -

“It’s 5 times easier and cheaper to sell to an existing customer, than to a new one.”

And yet, you get busy, don’t you? And as a result, you don’t get around to nurturing your existing customers. Even though you know the returns are there.

As a result, they leave and go to your competition. Simply because you didn’t make an effort to stay in touch and be ‘front of mind.’

Well, if you listen to what I’m about to show you, that’s all about to become a thing of the past for your business.

Why?

Because you’ll be one of the rare few who instantly gets the edge of their competition…

… by keeping in touch and nurturing your existing customers automatically.

… And turning them into your most prized assets – raving fans.

How?

Through a ‘quick n’easy’ newsletter system.

What? A newsletter.

You’ve got to be kidding.

That’s way too involved for a business like mine. Besides, I just don’t have the expertise or budget to consider that.

Well, it’s really not as complex as it sounds – here’s a step-by-step approach:

#1. Identify who you want to send your newsletter to.

Don’t forget past customers and unconverted prospects.

#2. Identify what you want to say – Break it up into sections like:

- Product Previews and Reviews

- Tips & Hints

- Upcoming Events

- A team members story

- Funny Section (joke of the month)

- Customer Stories

… and make sure you include some powerful offers to get people to respond.

#3. Then consider what colour and perhaps get some layout help your graphic designer.

Read more about Graphic Designers

That’s it.

Now, if you thinking that it will take you forever.

Well, you’re wrong… it won’t.

Why?

Because if you can write an email, it should take you less than a couple of hours to bang out your first 2 or 4 page newsletter to your customer list. Particularly if you use plenty of pictures, after all each one’s worth a thousand words.

Think of it as conducting an informal presentation to someone over coffee, and write it in that same frame of mind.

It’s called conversational copywriting.

You’ll be surprised how it all falls into place.

A newsletter is a great weapon to have in your marketing arsenal.

Peter Kirkham is a Qualified Printing Trade Specialist and Commercial Printing Broker with Print Acumen Pty Ltd in Perth, Western Australia.

With over 40 years of industry experience, Peter provides a wonderfull collection of insider tips & proven methods that will save you a substantial amount of money & time on company printing. His FREE guide, Printing Secrets Exposed is freely available for everyone to download.