Direct Marketing News

The potential of postcard printing extends to more than just direct-mail-advertising but into the actual aspect of building customer relations.

One of the advantages of postcards is the ease and convenience in which you can send it to customers in bulk via direct mail. But when it comes to establishing a one-to-one marketing strategy, the beauty of postcards is in its inherent value.

Postcards as products

Customers perceive the postcards, like stickers and calendars, more as a product more than just advertisement. Tourists collect postcards as souvenirs, and when used to hold more meaningful message can be the customers’ souvenir from you. Does it sound too good to be true?

Many vintage postcards sold on e-bay from collectors are promotional postcards. And because advertisements often are limited edition, running for a specific campaign period, it is potentially more valuable. And with the millions of postcard collectors and traders, your postcard may just land into their hands.

Thank You Notes and Reminders

Postcards are a popular correspondence between friends. You can use your postcards to establish your own friendly relationship with your customers to gain long term loyalty.

People are becoming more and more adept at dodging advertising messages and very few trust them.

As ads become more redundant and impersonal, large businesses are finding ways to reach customers in more meaningful ways. They are hiring more salespersons to give away samples and man consultation booths, opening up more customer hotlines, and even sponsoring parties and activities.

Small businesses on the other hand have a greater advantage, they can engage more closely with their individual customers. When you want to personalize your service, you can use postcards to send your customers a variety of messages.

Service Providers: Self-employed professionals like accountants, lawyers, dentists or small businesses who rely on providing services to a stable pool of clients will find sending these notes useful in growing their business. More than the actual message you send in your notes, it gives your customers assurance that you will personally take care of their business.

Take every opportunity to send your client thank you notes, simply let your customer know that you appreciate the trust he gives in hiring you. It can also be used to keep in touch with inactive customers to encourage them to avail of your services. As reminders, inform them of the regular maintenance or check-up.

Retail stores or salesmen: If you are on the retail business on the other hand, getting from the same suppliers you tend to have a lot of competition because other stores offer the same products as yours. You can use postcards to build a meaningful relationship with your customer built on courteous personnel and superb service.

You can send reminders to your customers that let them know when new accessories for their products have arrived, or simply remind them about events your customers may be interested in. You can also use postcard printing to send thank you notes that come with personalized incentives. It can be a free maintenance of the purchased item, a small discount on a related accessory, or a free consultation, etc.

More information on postcard printing services can be found at 4 color digital printing – digital room