Business to business correspondence doesn’t have to be as boring as it sounds, especially when you have an appetizing offer. Turn your standard sales letters and initial project proposals to be as palatable as your offer with attractive postcard designs. It can win your customers attention and deliver the right message.
Design the postcard like a mini-billboard and use a simple catchy caption against a well designed back. Or if your strength is copy writing, turn it into a mini-newsletter complete with a press release. Use it as a product catalog or a brochure. Postcards are a flexible media you can adjust to fit its form according to your desired contents.
When designing the postcard, here are a few things to remember.
- Grab Attention
Postcards are designed to be mailed without an envelope. This way, its full colored face can stand out against the pile of other correspondence that usually comprise of bills, sales letters, bills, and even more sales letters.
And unlike a typical sales letter that needs an introduction, the postcard gets straight to the point. It eliminates envelopes as an unnecessary barrier to readability and can say its message at a glance.
- Hold the interest
With the load of correspondence landing on their desk every day, businessmen tend to simply scan a letter than read it word for word (if they read it at all).
Short sales letters tend to look awkward, while lengthy sales letters can lose your customer’s interest even before they get to the punch line. The best solution is to change the format.
Postcards let you say more with less. It uses a small media that forces you to be succinct with the message without looking awkward. You can cut your paragraphs into short bullet point phrases your customers can finish reading even before they realize they are being sold to (more…)
