Direct Marketing News

Customers have emotional hot buttons. Successful direct marketing uses as many ways as is possible through copy, color, or graphics to trigger a response. Customers do not choose products or services rationally…direct marketing that moves people emotionally will move a product or service.

Know they customer is the #1 commandment of direct marketing the more you know about your customer the more you will sell. It’s much more than the statistics.

People do not embrace chance with open arms. There’s comfort in sameness. Radical changes in direct marketing designs, colors, merchandise, or formats, without testing is one sure way to make you P & L run red, and for you to get some unwanted face time with your boss.

The leap of faith for a customer is placing an order. Direct mail and E-marketing are impersonal businesses. There is no face to face interaction between seller and buyer. Trust…the more you reinforce it within your offer or guarantee, the more people will believe you are the real deal.

Likes attract likes. Direct marketing copy and graphics that relate and target to the specific demographic will be rewarded with a response.

It’s estimated that the majority of the people in this country have a 8th grade reading comprehension level. Talk above your customer in words that they don’t understand, and expect your response to be below expectations.

Customers today are sophisticated. They scan direct mail and E-marketing offers like a peregrine falcon on the hunt. Answer the “what’s in it for me” questions up front or face your direct mail or E-marketing effort being resigned to the circular file, or being clicked away.

Customer frustration does not lead to response. Hard to navigate web pages, or hard to follow order forms, layouts, copy or type in any direct mail offer, are roadblocks to resp (more…)

Direct Response Method refers to advertising methods which solicit an immediate and predictable response from target audiences. A distinguishing characteristic of the Direct Response Method is known as a ‘Call-To-Action’.

The idea behind Direct Response Advertising is to broadcast a marketed message through media forms such as radio, internet, newspapers, magazines and TV.

The Direct Response message is intended to encourage potential customers to act on the message presented to them and to make a purchase. A thing to note about Direct Response Advertising is that it is only one small part of the entire process of the Direct Response Method of Marketing.

The Direct Response Method of Marketing encompasses product pricing, sales strategy, distribution, customer support, media planning, market research, and of course, the ever important advertising.

Advertising through the internet can be classified under Direct Response Internet Marketing. Direct Response Internet Marketing includes advertisements sent through emails, banners, links, forum posts, etc…

Online advertisements for Direct Response offers can be found on virtually every type of website, whether they are blogs, news sites, reference sites, and/or network sites as promotional banners or refer links.

When clicked, these banners and links bring the user back to the advertiser’s particular website for more information and in hopes of generating a sale by way of the ‘Call-To-Action’.

Direct Response Advertising is intended to produce direct and immediate results. Results from Direct Response TV, Radio, and/or Internet Advertising Campaigns can be instantaneously measured and quantified, which is one of the reasons it is so popular.

Unlike traditional marketing and advertising campaigns, data is accessible over a very short period of time. It is un (more…)

Regardless of your company, your product, your location or your ability as a salesperson, there are a few things that every network marketer should be doing. I’m addressing this article to new direct sales consultants, because they are most likely to take advantage of it, and make it soar.

In no particular order they are:

1. Know your contract. Simply knowing what you can and can’t do as a distributor can make you infinitely more successful.
2. Get your own personal website. I strongly encourage a “.com” domain. When possible, use your own name and never use your company/business name for various reasons.
3. Get your own blog. Not sure what to write about? Check out Seth Godin’s blog traffic article. It will completely confound you and educate you at the same time.
4. Keep a separate business bank account. Don’t co-mingle funds. It makes for easier bookkeeping, and it makes it easier to give yourself a paycheck consistently.
5. Promote yourself first. You are the most important product your company has to offer. Everything I write about hinges on that fact. People want to know about you, THEN everything else. If they don’t know, like or trust you, the party’s over before it started.
6. Get product knowledge. Know your top ten products in detail. Know how they work for the end user. Understand each product from your client’s point of view. The more you know, the better you’ll be able to help your clients make an affirmative buying decision.
7. Get sales and marketing knowledge. Learn the techniques and words to say that will increase your business, close more sales, and make you more successful.
8. < (more…)