Direct Marketing News

In this time of fierce business competition, tapping into your local target demographic can be difficult. Direct mail seems like a good idea at first, but how many boring envelopes will you have to send out just get one person’s attention?

Television advertisements are too costly for many business owners, and cast too wide a net. Radio advertisements aren’t pulling in the same numbers they did before the age of the MP3 player. What is a small business owner to do? How can you market to people in your area?

You no longer have to worry about direct mail ideas. The Wallet-Mailer is the marketing solution you have been looking for. Through Wallet-Mailer you can get attention grabbing paper wallets that look just like the real thing in the hands of your target audience, or have the folks at MegaBucks Marketing do all the work for you.

In the flood of credit card offers, and other noise in today’s society, your message can get lost. Wallet-Mailer is revolutionizing direct mail ideas by sending your customers something they won’t be able to ignore: a paper “wallet” with your offer enclosed.

Enclosed in your “wallet” are up to four MegaBigBucks in any denomination of bill you want. On these bills, you can have your business information and offer alongside the president’s face, and on the reverse side your offer, coupon, or whatever information you want.

Now that you have solved your need for direct mail ideas, you have only to decide how to use this tool. You could distribute coupons in the wallet to all of the people in your area, or to your existing customers in your database. Your ideas don’t have to stop there. The options open to you with this medium are limited only by your creativity and imagination.

With discounts available for bulk ordering you don’t have to worry about limited funds, or limiting your audience. Blanket your community in these “wallets.” You could hand them out to people on the street in busy areas. You could even distribute them in your shopping bags to inspire repeat business. Use them as a valuable referral tool to remind people about the great experience they had with you, and give them the offers to pass on to their friends and family.

I suggest you take a look at the Wallet-Mailer, and make it a part of your marketing campaign. Start bringing in new business, repeat business, and, even more valuable, referred customers. Get people talking about your new approach to getting the word out, while saving yourself money over many of the other leading methods of advertising.

To learn more about the wallet mailer, visit Wallet-Mailer.com

Daiv Russell is a marketing strategist with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.

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