Anybody with a printer and an internet connection can start a printing job nowadays, but the only way to get the best value is to systematically compare and evaluate each printer’s prints, printing quotes and prices.
When choosing a printing company, get as much recommendations as you can get. A little research can save you from dealing with the wrong printer. And when you’re working on a deadline, be sure to add the time looking for a printer in your timeframe.
All printing companies profess the same marketing message: High-quality prints and affordable prices. But to fully understand and differentiate one printing company after the other, you need to put them right under your nose and see which one’s telling the truth.
Here are some ways to spot the not:
1. Ask for printing samples. Good printing companies would be more than willing to show you their work. Printers who have been around for quite sometime have already invested in their marketing materials and they are always ready to send free printing samples to anyone who’s interested.
In these free samples of their work, you will be able to check the print quality, color and paper material that they use. You can easily compare which printing company can attune to your printing expectations.
2. Get recommendations. Skip the yellow pages and ask your friends or colleagues about printing companies that they have worked with. If this is not available, you can check for online forum discussions about printing and printing companies and you can pick up a thing or two about where to go or what to expect when dealing with printers.
3. If you consider online printers to handle the job for you, be sure that they can send you either a soft-copy or hard-copy proof. A printed copy or a digital copy preview of the final proof can let you correct typographical or design (more…)
