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Anybody with a printer and an internet connection can start a printing job nowadays, but the only way to get the best value is to systematically compare and evaluate each printer’s prints, printing quotes and prices.

When choosing a printing company, get as much recommendations as you can get. A little research can save you from dealing with the wrong printer. And when you’re working on a deadline, be sure to add the time looking for a printer in your timeframe.

All printing companies profess the same marketing message: High-quality prints and affordable prices. But to fully understand and differentiate one printing company after the other, you need to put them right under your nose and see which one’s telling the truth.

Here are some ways to spot the not:

1. Ask for printing samples. Good printing companies would be more than willing to show you their work. Printers who have been around for quite sometime have already invested in their marketing materials and they are always ready to send free printing samples to anyone who’s interested.

In these free samples of their work, you will be able to check the print quality, color and paper material that they use. You can easily compare which printing company can attune to your printing expectations.

2. Get recommendations. Skip the yellow pages and ask your friends or colleagues about printing companies that they have worked with. If this is not available, you can check for online forum discussions about printing and printing companies and you can pick up a thing or two about where to go or what to expect when dealing with printers.

3. If you consider online printers to handle the job for you, be sure that they can send you either a soft-copy or hard-copy proof. A printed copy or a digital copy preview of the final proof can let you correct typographical or design errors ahead of time before they start the full run printing.

4. Check out the printer’s experience and background. Most printers have their own website that contains their company background. Give some time to check this out or you can call them and check if they can give a sound assistance to your project.

See if they have published any marketing articles online or in print, check and see if they have blogs or direct-marketing helpful sites. One aspect of being an established printing company is having educational and informational sites for customers.

5. Pricing Quotes and Structure. A good company should have a well-structured pricing and they should be able to provide you with a clear price matrix. Look for online printers that provide instant price quotes on their websites.

Be aware of the difference between “base pricing” and an “all-inclusive” price rate. Ensure that extra charges are mentioned such as delivery, correction for design errors, technical design assistance and so on. Ask for any additional charges that may incur before handing them your print job.

6. Compare Quotes. Get at least 3 to 4 quotes from printing companies. Comparing prices can be difficult since there is a potential of getting poor quality prints so you also need to check their level of service. Compare cost and quality at the same time.

7. Call their technical assistance. Inquire about technicalities of your work and see how they respond. Good printers should be able to provide answers on any printing jargons along the way and should also be able to explain the pros and cons of choosing a specific printing process or material.

Be more than aware but be informed on how you can maximize your prints and printing quotes.

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