Generating website traffic, sales leads and even sales with postcards is easy when you follow a proven system.
This 10 point checklist lays out a simple step by step process you can follow to get your postcard marketing campaign off to a fast start …and produce highly profitable results.
1. Define the Purpose of Your Postcards
What do you want your postcards to accomplish? Do you want to generate website traffic, new customers, sales leads, repeat sales or something else?
2. Describe Your Audience
Who wants or needs what you will be offering? Make a list of all the characteristics of the perfect prospect you can think of.
3. Find the Best Mailing List
If you’re going to mail the postcards to your own customers you already have the list. Otherwise contact a mailing list broker with the description of that perfect prospect you developed in Step 2. Almost any mailing list you can think of is available through most mailing list brokers.
4. Settle on 1 Idea to Promote
You only have enough space on a postcard to promote 1 product, 1 service or 1 idea. If you want to promote more than 1 thing, develop a separate postcard for each.
5. Determine the Best Format to Use
Some advertisers use large oversize postcards (5 1/2 inches x 8 1/2 inches for example). But keep in mind that you can send your postcards by First Class Mail for only 26 cents in the US if you keep them between 3 1/2 x 5 inches and 4 1/4 x 6 inches in size.
6. Compose a Captivating Headline
Postcards get delivered open and ready to read. A captivating 3 to 5 word headline that can be read with just a quick glance at the postcard guarantees almost 100 percent readership …especially if it promises a major benefit to the reader.
7. Create a Powerful but Easy to Grasp (more…)
