Your business is probably one of the most important things to you, right? Some people feel like it is similar to a child - wanting to do anything possible to nurture it and help it grow. You invest so much time and money into owning a business, of course you want others to remember and value it too! Using tradeshow giveaways is a very useful tool if you do it right. You must be creative when thinking of what you want to give out. Here are some tradeshow giveaway ideas that are resourceful and distinctive.
Make sure that your company’s name and logo can be clearly seen on all gifts. Bring lots of business cards, brochures, magnets, pens, etc. and be sure to display them so they can easily be seen and are easy for people to grab. Then, in addition to the standard giveaways, bring more creative ones that represent your business. For example, if your company targets golfers, order golf balls or golf tees with your company’s logo printed on them and pass them out. Or hand out something that almost everyone uses - perhaps have your logo printed on a travel coffee mug. You can have your company’s name and logo printed on almost anything, ranging from erasers to umbrellas. Find a product that suits your business and target customer.
Another great tradeshow giveaway is food. People are always attracted to food, especially free food. Also, it is not something that most people think to bring to a tradeshow, so doing this will make you stand out even more. Try wrapping your food in packaging that displays your company’s name and contact information.
Gift certificates and coupons are also great things to give away at a trade show. If people know that they have a discount when buying your product, they will be more likely to buy from you rather than from a competitor. This gives you a chance to prove to the potential customer how useful your com (more…)
