Are you tired of putting together direct mail campaigns that cost you a small fortune but reap little results? Do you want to start a direct mail campaign but do not know where to begin? In this article I will explain a few simple ways to improve the return rate of your direct marketing programs by more accurately hitting those target customers likely to purchase remodeling and building services.
Before we jump into who this “target market” is and how we can easily find them, lets assume that you have never put together a mailing campaign and do not know where to start. There are several ways to go about it, you could hire a advertising agency to put together a mailing piece for you, or just a designer, you could purchase a desktop publishing program and design the piece yourself or you could even simply hand write letters and mail them to potential customers. Which is the best option is a whole other article so I will not get to deep into which is the best choice, just remember each has a unique cost implication.
Now that you know what to mail you need to know who to mail it to? Instead of just going through the phone book and picking a couple hundred addresses or purchasing a mailing list that will just send you mail piece to a mass audience, lets find the people who most likely want to hear your message. Studies show that new homeowners are much more likely to spend money on remodeling services than those who have been in their homes for an extended period of time. In fact according to an article published by real estate weekly, they spend more than twice as much in the first year of ownership than non-movers. You may have already known that, but do you know how to find them?
You could pay for the services of many lead generation firms or purchase NCOAlink (National Change Of Address), but that would really throw y (more…)
