When you are developing the marketing plan for your business, there are many factors you must take into consideration. Advertising is crucial, but needs to be done strategically in order to garner the best response for your money.
Many online businesses rely upon e-mail advertising to accomplish the majority of their marketing goals. For the most part this is an easy and inexpensive way to advertise your product or to maintain contact with existing customers.
There can be several flaws with e-mail or online marketing, the greatest one of which is ending up in the clients spam file. E-mail messages that are not very carefully worded will be jettisoned there without ever even seeing the inbox.
Using the word “free” anywhere in your message is one guaranteed way to get you there. Most e-mail servers search for certain words or phrases that identify the e-mail as spam, and “free” is one of those very words.
People nowadays are also so accustomed to receiving unsolicited e-mail advertisements that they hit the “delete” button with gleeful abandon, and many times accidentally condemn your message to the trash without ever even opening it.
Print Ads Get the Customer’s Attention
In the electronic age in which we live, your customers have adjusted to receiving the majority of their “junk mail” via the Internet. With the growth of electronic advertising, many businesses have cast away their direct mail efforts.
Direct mail advertising is still very much so alive and well, though. In fact, there is a large percentage of the buying public who still prefer the more personalized feel of direct mail.
Present your printed advertisement in such a way as to grab your customer’s attention. Use teaser print on the envelope or a catchy phrase on the face of the ad that will grab your prospect’s eye. Pique their curio (more…)
