Organising an exhibition for the first time? Don’t know where to start? What do you need to consider and how can you get the ball rolling? Below are some basic ideas to guide you in some of the areas you might want to start thinking about in preparation for organising an exhibition stand at an event.
1. Have you registered to exhibit at the event you have in mind. It is almost always necessarily to register for a spot at an exhibition. Consider also that the earlier you book the better spot you potentially may be able to get.
2. Think about how you will get the exhibition or display stands for your company. Have you found out the budget allocated to the display and do you know if you are required to get a stand you can re-use for other exhibitions or should you rent a stand just for this show? Start asking questions and gathering information.
3. Have you or is someone organising the accommodation for all of your team who will attend the event? Is the accommodation within walking distance of the exhibition venue so that you are not affected by issues such as transport strikes on the day of the exhibition.
4. Have the staff been trained for the exhibition? The team members might need to be aware of sales and lead targets and also have all literature and props needed.
5. Who is organising the literature you might need, the AV display you might require or even items such as the carpeting and chairs you might need for your stand? One solution if budget permits, is to hire an exhibition solutions company such as Clip Ltd to organise all of these things on your behalf.
6. Do you or is someone else organising stock, if you need stock for the event. Are you selling things or offering free wine or food samples? If so, who is buying in the stock and organising delivery and transport for these items?
7. Do special arran (more…)
