I can’t even begin to recall the amount of times I’ve taken that envelope out of my mailbox, fully aware I’m holding an advertisement, and sent it to the trash without ever opening it up to see what it had to offer. I’m not alone, and I’m guessing you’ve done the same. Perhaps that envelope contained a good deal, something I really might’ve enjoyed taking a look at had I just bothered to open it. When mailing anything to people this is a barrier all companies want to avoid. It’s no surprise that postcard marketing has become a prominent alternative to the sealed envelope. After all, just because a person isn’t looking for that good deal, might even say they have no interest in it, that doesn’t mean their interest can’t be piqued if handed the right tidbit of information. Printing postcards offers a company a way of immediately grabbing a person’s attention, and yet, so many companies fail to properly utilize the postcard marketing strategies.
Postcard printing is one of the cheaper methods for mass mailing, and this very lack of cost leads many to underestimate the importance of them. Inexpensive strategies can be just as effective as their pricier alternatives, especially if done right.
When a person picks up a postcard they simply have to give it at least a precursory glance, and that’s where you need to get them. You’ve managed to break through the barrier of the plain envelope so use it as best you can. Full color postcards are going to be a far more effective way of making sure that lingering eye lingers a little longer. Make sure you know your market and know what they have interest in seeing. Remember, all you’re likely to have is a quick glance to begin with, so you have to ask yourself how to grab them right away. Is a colorful, unique picture the best method, or do you want large, captivating letters informing them about an (more…)
