Direct Marketing News

Everybody can utilize business cards as an irreplaceable tool to promote their business. No business will reach success without having a business card to pass out to potential customers or clients. If you have barely met someone, giving them a business card is much easier than hand writing all your contact information.

But most business cards only do half of the marketing job for you. Think about what you do with the all these cards people give you. They usually go into a pile in a drawer. If you are more organized, then maybe they go into a card file. In each of these cases, the business cards just sit there, out of view, and probably out of mind.

Why don’t you turn your business card into a marketing vehicle by making your business card visible? Instead of the customary business card, get your contact information printed on something that people might leave in plain sight; something that will remind them of you and your services or products every time they look at it.

These days, your information can be put on to almost anything. Using something like fridge magnets is a good alternative to a standard business card. When people get a fridge magnet, where do they usually put it? It usually ends up in the kitchen, on the fridge. The kitchen is a high traffic area for most families, so your marketing message along with your contact information will be seen frequently throughout each day. Flyer Printing is available for you to get any of your printing needs completed.

Flip through a catalog, and you will see myriad possibilities for alternative business cards. Among the more popular are mouse pads, magnetic calendars, small computer storage keys, and simple executive toys. The key is to provide something that will actually be put to some use, keeping your name visible at all times.

Never forget what happens to the typical b (more…)

In the world of a medical transcription service owner, life can be hectic. From hiring and staffing transcribers to collecting from slow paying facilities; MTSO’s have enough on their plate to worry about while they are in the office, let alone when their work pulls them away from the office. The idea of leaving for a couple of days just to attend a trade show is usually the last thing on an owner’s mind.

Chances are you probably feel like you don’t have enough time to attend a trade show. Before you start listing all of the reasons why you can’t afford to go to a medical transcription trade show (monetary, geographical, logistical, etc.), I’d like to share with you all the reasons why you can’t afford to stay home!

One of the top concerns an MTSO may have about attending a trade show is getting there. Paying for flights, hotels and conference registrations can add up quickly-that is if you wait until the last minute to book everything. Rule number one: plan ahead. Contact the trade show organizers as soon as you think you might want to attend the show, and ask if discounted flights and hotels are available for medical transcription professionals. The answer will almost always be yes-unless you wait too long. Keep in mind that the prices often skyrocket a few weeks before the show begins, so a good rule of thumb is to book about three months in advance.

Something else to keep in mind is the possibility of not staying in the same hotel as the conference to save a little extra cash. Regardless of whether the preferred hotel is attached to the conference center or not, staying in it can sometimes be expensive, even with a discounted rate. So I would suggest looking into booking a room in a smaller hotel in proximity to the conference location. Staying at an alternative hotel can save you a bundle, while still being a short, conv (more…)

Once upon a time companies could advertise on every form of media available, to get their product out there. But now there are way to many different forms and channels to advertise on, making it impossible to afford. Meaning you need to cut costs by only placing your sales pitch right in front of the people most likely to buy.

For this reason, direct marketing is now exploding.

Direct marketing targets specific markets or consumer groups, making for a much higher and more effective response rate than other advertising medians.

If you are undertaking a direct marketing business or project, you need to do more than just putting your message in front of your target market. You need to consider several factors to best increase the response rate. Firstly direct marketing costs money, so you have to consider the timing. If you can’t afford to have your message sit in front of your potential customers 24/7 you need to consider when is the best time to target your market.

For example if you are targeting construction workers, you would not be to successful if you put your message on day time television.

So the first thing you need to do, is identify your target market. Preferably a niche group of individuals with a common problem. For example, house holders who want to improve their garden. This is a pretty broad niche but the problem is specific.

You now need to test if narrowing the market down more will be more cost effective. For example you might find the majority of this niche are women between the ages of 40 & 60 who live in the outer suburbs, not in city’s. The more you narrow down your niche the higher your response rate, or clickthrough in adwords campaigns. However you will also miss out on some sales due to less people seeing your message. This is why you must test all campaigns to find your highes (more…)