In the Oscar award winning movie, The King’s Speech, Geoffrey Rush has an attitude. I don’t mean he’s got a bad attitude. His character, based on real life Aussie speech therapist, Lionel Logue, in truth has just the opposite. It’s what we affectionately label in the MLM industry- SWAGGER. In the film, when Lionel (Geoffrey Rush) first meets the wife of the stammering soon-to-be-King George VI, the future Queen Mother (Helena Bonham Carter) says ‘my husband is required to speak publicly and has seen just about every therapist out there. And they couldn’t cure him of this stutter’. To which he replies, ‘Well, he hasn’t seen ME.’ She later calls upon him to come to their royal home to do the work. He replies, ‘My office. My time. My rules’.
Calculating the Allowable Using Your DM Budget This equation lets you calculate the amount of money you need in order to make one sale. This is really important to know! Revenue Selling Price: $1000 Minus Costs Production: $500 Overheads: $150 Postage & Handling: $50 The Breakeven allowance is $300 (the money you are allowed to spend to acquire a customer). NOTE: If your business requires 10% profit, then your allowable would effectively be reduced to $200. Using the Allowable to calculate your DM budget So using our allowable recruitment spend per customer x target No. of Sales = $200 x 100 Marketing Budget = $20,000
You may be wondering why those types of businesses would be called a franchise. In basic terms a franchise is when a company gives you license to sell their products or services. So if you sign up as a distributor, or representative of a company, and you sell their products and recruit new distributors, then you are working a franchisee.
Measuring Costs, Responses and Sales Here are a few very simple, yet essential equations to help measure costs, response and sales: Cost per Unit: Total cost / Total Quantity = Unit Cost e.g. $20,000 / 4,000 = $5 Response Rate: (Total Responses / Total Mailed) x 100% = % Response e.g. (200 / 1,000) x 100% = 20% This equation is exactly the same as measuring the Conversion Rate which would be Converted Leads / Total Leads Contacted Cost per Sale: Total Cost / Total Sales = Cost per Sale e.g. 20,000 / 500 = $40
Another reason this is the best franchise is because there is potential to make an insane amount of money, right from the comfort of your home. That is not to say you won’t be working hard, but you won’t seem to mind because you are in control, not someone else.
Geoffrey Rush: What will I call you? Colin Firth: Your Highness. Geoffrey Rush: How about Bertie? Thomas Teammate: When can I call you with questions? MLM Leader: To begin with, get through steps 1 to 3. That proves to me you’re serious and you’re ready to work the business the right way. When you’re done with that, then buzz me.
Geoffrey Rush: Please don’t smoke. Don’t do that in my office. Colin Firth: But the Royal Doctors told me it relaxes the throat. Geoffrey Rush: Well, they’re idiots. Colin Firth: But, they’ve all been knighted. Geoffrey Rush: It’s official then. They’re ROYAL idiots. No smoking. My office. My show. My rules. My exercises. My tactics. It’s clear. You do it or you don’t get to work with me, period. Now, seriously, if that’s not more than a British pound of swagger, I don’t know what is. What this civilian did for the Royal Monarch, MLM leaders do day in and day out. They help people find the bravery to be the leaders they’re destined to be. As Rush so simply declared to the hesitant King,”You can do it. You needn’t be governed by fear”.
In the end, Geoffrey Rush’s portrayal as the eccentric leader who made it attainable for a stuttering King to soar above hard times and rally his people through an all-out war, is no different than you or I as MLM leaders in the trenches. Stand strong with your posture even if it means risking a high profile prospect. Clients that might be higher up the economic ladder are not unlike you or I. Show them they must see you eye to eye. Because you’ve got what they need- swagger.
Yuki sano is a well-known author who writes blogs and articles. How to Compare Debt Consolidators. Debt consolidation can sometimes be a daunting process. A home equity line of credit (HELOC) can be a real help to you financially if you need to get a source of Money.
